Weeks 1–2 · The list
Defining who actually buys, and building a list of 100 that fit.
The programs, in detail
Four programs of 6 to 12 weeks, each built around your real calls and your live pipeline.
Program 01 · Get replies, not volume
Prospecting
Blasting a thousand contacts produces meetings with people who'll never buy. We narrow the list to accounts that fit, write outreach that references something real, and set a daily rhythm you can hold — because consistency beats clever templates.
Weeks 3–4 · The message
First lines worth reading, tested and rewritten weekly.
Weeks 5–6 · Channels
Email, phone and social used together rather than separately.
Weeks 7–8 · The routine
A daily block that holds when you're busy closing.
Weeks 1–2 · Structure
Opening, agenda, and earning the right to ask.
Weeks 3–4 · The questions
Five that matter, asked in an order that flows.
Weeks 5–6 · Listening
Silence, follow-ups, and not pitching over the answer.
Weeks 7–8 · Disqualifying
Ending the wrong deals early, without awkwardness.
Program 02 · Qualify, don't pitch
Discovery calls
Most lost deals were unqualified from the start. We build a question set that uncovers the problem, who decides, and what happens if they do nothing — then practice shutting up long enough to hear the answers. Every call ends with an agreed next step or a clean no.
Program 03 · Show less, land more
Demos & proposals
The default demo shows everything and lands nothing. We cut it to the three things this buyer told you they need, rehearse the transitions, and rebuild the proposal so the first page contains the decision rather than your company history.
Weeks 1–2 · Cut it down
Three things, tied to what they said in discovery.
Weeks 3–4 · Delivery
Pacing, checking in, and handling questions mid-demo.
Weeks 5–6 · The proposal
One page that makes saying yes easy.
Weeks 1–2 · Objections
The five you hear most, answered without defensiveness.
Weeks 3–4 · Momentum
Mutual plans and next steps that prevent deals going dark.
Weeks 5–6 · Negotiation
Trading instead of discounting, and knowing your walk-away.
Weeks 7–8 · The close
Asking clearly, and following up after the silence.
Program 04 · Hold your price
Closing & negotiation
Discounting is usually a symptom of weak qualification and vague next steps earlier in the cycle. We work backward from the close: trading rather than conceding, keeping the deal moving between meetings, and dealing with procurement without panicking.
Where do your deals die?
Twenty minutes on your pipeline and the stage that's leaking most. Free, and specific.